website design

Design is not just what it looks like and feels like. Design is how it works.
— Steve Jobs

The Context

Are you under the impression that web design should be an isolated part of your marketing efforts? This is a myth that many companies believe, and it could be setting your business back in more ways than one. Web design, while certainly important from an aesthetic point of view, encompasses much more. From SEO and traffic to branding and conversion rates, your site’s web design affects your entire internet presence.

The Challenge

Both content and web design are incredibly important, and furthermore, they go hand-in-hand. Without quality design, your visitors likely won’t take the time to read the content you’ve invested in

The Way Forward

When approaching web design with SEO in mind, you have to think long-term. Design trends come and go, but your brand and online presence will last much longer. Focusing too much on fleeting design trends can be problematic, but you also don’t want to completely ignore current styles.

So Now What?

It's important that you understand the full impact of web design. It isn’t simply a preference or minor choice. From SEO and branding to conversion rates and more, your site’s web design plays a major role in how your brand is perceived by consumers everywhere.

If you’re interested in getting started but aren’t sure where to begin—give us a call or contact us below below!

 

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