If it were five years in the future, would you be reading this article or would you be watching it? As online video continues its inimitable rise, it's an interesting question to ponder.
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, you'd be hard pressed to find any indicator that doesn't suggest rapid growth.
With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.
The Way Forward
Video is naturally engaging and, in an age of information overload, it's vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester's researchers. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.
So Now What?
Potential customers will spend longer on your website and more time interacting with your brand if you have video content. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.
You're probably wondering if curating video content is really possible for small businesses? Absolutely! Production costs have fallen significantly in recent years and with a dedicated video production team, we're making it easier and more cost effective than ever.
If you’re interested in getting started but aren’t sure where to begin—give us a call or contact us below below!