social media

We don’t have a choice whether we DO social media, the question is how WELL we do it.
— Erik Qualman

The Context

It's no secret that companies have sunk billions of dollars into producing content on social media, hoping to build audiences around their brands. But on a whole businesses are struggling to find the time to create strategies and execute up to the minute best practices get consumers to show up.

The Challenge

Social media has transformed how culture works. Digital crowds have become powerful cultural innovators, a new phenomenon some call "crowd culture". They're now so effective at producing creative entertainment that it's impossible for companies to compete.

The Way Forward

While crowd culture has deflated conventional branding models, it actually makes an alternative model, cultural branding, even more powerful. In this approach, brands collaborate with crowd cultures and can champion their ideologies in an ever evolving marketplace.

So Now What?

The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay. If you’re interested in getting started but aren’t sure where to begin—give us a call or contact us below below!

Interested in finding out more about the top ten benefits of social media, click here.

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