Did you know that Google has several FREE tools that they have made available to all users to help them see how they are performing online?
Here are 7 of the best to help you be more effective online:
- Google Analytics: Probably one of the most powerful Google tools that you can use, and if you don’t have it on your website, you should. You can learn so much about your customers as well as track the success of your website.
- Structured Data Tool: This is Google’s tool for validating schema.org, microformats and other structured data. It handles HTML, marked up with microdata, RDFa, RDFA light and JSON-LD, by direct input or by fetching an existing URL. Translation? This tool separates the boys from the men in the SEO world and determines if your site is labeled properly for easy Search Engine Indexing.
- Google PageSpeed Insights: Simply type in your website’s URL, and see how fast your business site is working on desktop & mobile. The higher the score the better, but generally aiming for a 70 on desktop and a 50 on mobile are a good starting points. Fast and optimized pages’ lead to higher customer engagement, retention and leads. Pagespeed Insights help you identify performance best practices that can be applied to your site.
- Search Console: Another free tool that helps you understand what’s going on with your website. This is the primary mechanism for Google bots to communicate with webmasters. This will help you identify issues with your site, such as having broken links or dead pages. It can even let you know if your site has been infected with malware.
- Mobile Friendly Tool: In April, Google announced mobile-friendly ranking labels which boosted qualifying sites to the top of the page. Wondering how your site fares after this Mobilegeddon? Check it out. This tool will simply give you a pass or fail grade – your site is either mobile friendly or it’s not. Since the average person in North America checks their phone 150 times per day – mobile-friendly websites are the new entry fee to play in the industry.
- Google Trends: Trends is a cool tool that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. This is a goldmine for blog topics, social media posts and to keep an eye on your brands relevancy. “Google Hot Trends” is an additional Google Trends which displays the top 20 fastest rising searches of the past hour in the United States.
- Google Alerts: Use this tool to monitor the presence of your businesses mentions online. Google emails you when new web pages are published that are relevant to the alert you entered. It will not catch every single page, but it does catch a good chunk of them, especially the ones from authoritative websites. Track your brand name, your competitors and your leadership team or sales staff. https://www.google.ca/alerts
If you have any questions about any of the above tools, please do not hesitate to reach out to one of our AIM Team members to find out more.